Volume I - Issue 3 (March 2016)

Everything You Need to Know About the VW Scandal

General Motors and Toyota had their massive scandals. Now it’s Volkswagen’s turn. The company, which owns 70 percent of the U.S. passenger-car diesel market, is in major trouble for cheating on diesel-emissions tests. (Read More)
Photo: (Alexander Koerner/Getty Images)
 
Nine Lives! BMW Planning Mega-Luxe 9-series
BMW is pondering a model line positioned above the 7-series, company sources confirm. The project is in its concept stage and the vehicle is far from being finalized, but the most likely body style is a low-slung four-door sedan with a sloping roofline (a “four-door coupe”). (Read More
Photo: BMW
 

March in Automotive History

 

03-01-2005

Honda unveils new Civic

Honda debuts the Civic Concept, a five-door hatchback. The Japan-based automaker launched the first Civic in the early 1970s, later this affordably priced car went on to become a best-seller in the U.S. auto market. By 1989 Honda would begin making Civics in East Liberty, Ohio. Honda had become the first Japanese automaker to build cars in America.

03-02-1966

Ford celebrates 1 millionth Mustang

On this day in 1966, in Dearborn, Michigan, the Ford Motor Company celebrates the production of its 1 millionth Mustang, a white convertible. The sporty, affordable vehicle was officially launched two years earlier, on April 17, 1964, at the World's Fair in Flushing Meadows, New York. That same day, the new car debuted in Ford showrooms across America; almost immediately, buyers snapped up nearly 22,000 of them. More than 400,000 Mustangs were sold within that first year, exceeding sales expectations.

03-03-2009

Super-luxurious Maybach Zeppelin goes on sale

The Suber-luxurious Maybach Zeppelin sedan became available with a starting price of $523,870. Daimler-Benz, owner of the Maybach brand, announced that only 100 Zeppelins would be built, with each vehicle hand-crafted to its individual buyer´s specifications. Among the Zeppelin´s many optional amenities was the world´s first perfume-atomizing system, for which customers could even have their own personal fragrance designed. The 2009 Maybach Zeppelin was a reincarnation of the Zeppelin auto built in the late 1920s and early 1930s. The original Zeppelin was made by a company founded by German auto industry pioneer Wilhelm Maybach the Maybach Type W3.

03-08-1950

VW bus goes into production

Volkswagen, maker of the Beetle automobile, expands its product offerings to include a microbus, which goes into production on this day in 1950. The VW bus was reportedly the brainchild of Dutch businessman Ben Pon, an importer of Beetles to the Netherlands, who saw a market for a small bus and in 1947 sketched out his concept. Volkswagen engineers further developed the idea and in March 1950, the vehicle, with its boxy, utilitarian shape and rear engine, went into production.

03-09-1985

First Adopt-a-Highway sign goes up

On March 9, 1985, the first-ever Adopt-a-Highway sign is erected on Texas's Highway 69. The highway was adopted by the Tyler Civitan Club, which committed to picking up trash along a designated two-mile stretch of the road.

03-11-2009

Toyota sells 1 millionth hybrid in U.S.

The Toyota Motor Company announces on this day in 2009 that it has sold over 1 million gas-electric hybrid vehicles in the U.S. under its six Toyota and Lexus brands. The sales were led by the Prius, the world´s first mass-market hybrid car, which was launched in Japan in October 1997 and introduced in America in July 2000.

03-18-1933

Studebaker goes bankrupt

American automaker Studebaker, heavily in debt, goes into receivership. The company´s president, Albert Erskine, resigned and later that year committed suicide. Studebaker eventually rebounded from its financial troubles, only to 

03-24-2007

Ferrari´s around-the-world relay stops in Los Angeles

On this day in 2007, an around-the-world relay celebrating Italian sports car maker Ferrari´s 60th anniversary passes through Los Angeles, California. The relay began earlier that year, on January 28, in Abu Dhabi and continued on through 50 countries including Saudi Arabia, China, Japan, Australia, Mexico, America, Canada and Russia, before ending on June 23, 2007 at Ferrari headquarters in Maranello, Italy. Thousands of Ferrari owners and their cars participated at various points of the relay, serving as symbolic bearers of a relay baton featuring 60 badges representing key innovations in the luxury automaker´s history.

03-26-2008

Ford sells Jaguar and Land Rover to India´s Tata

The Ford Motor Company announces the sale of its Jaguar and Land Rover divisions to the Tata Group, one of India´s oldest and largest business conglomerates, for some $2.3 billion--less than half of what Ford originally paid for the brands. The sale came at a time when Ford, along with much of the rest of the auto industry, was experiencing a sales slump as a result of the global economic crisis.


*Historical Data Provided by History.com

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