Honda unveils new Civic
Honda debuts the Civic Concept, a five-door hatchback. The Japan-based automaker launched the first Civic in the
early 1970s, later this affordably priced car went on to become a best-seller in the U.S. auto market. By 1989 Honda would begin making Civics in East Liberty, Ohio. Honda had become the first
Japanese automaker to build cars in America.
Ford celebrates 1 millionth Mustang
On this day in 1966, in Dearborn, Michigan, the Ford Motor Company celebrates the production of its 1 millionth
Mustang, a white convertible. The sporty, affordable vehicle was officially launched two years earlier, on April 17, 1964, at the World's Fair in Flushing Meadows, New York. That same day, the new
car debuted in Ford showrooms across America; almost immediately, buyers snapped up nearly 22,000 of them. More than 400,000 Mustangs were sold within that first year, exceeding sales
Super-luxurious Maybach Zeppelin goes on sale
The Suber-luxurious Maybach Zeppelin sedan became available with a starting price of $523,870. Daimler-Benz,
owner of the Maybach brand, announced that only 100 Zeppelins would be built, with each vehicle hand-crafted to its individual buyer´s specifications. Among the Zeppelin´s many optional amenities was
the world´s first perfume-atomizing system, for which customers could even have their own personal fragrance designed. The 2009 Maybach Zeppelin was a reincarnation of the Zeppelin auto built in the
late 1920s and early 1930s. The original Zeppelin was made by a company founded by German auto industry pioneer Wilhelm Maybach the Maybach Type W3.
VW bus goes into production
Volkswagen, maker of the Beetle automobile, expands its product offerings to include a microbus,
which goes into production on this day in 1950. The VW bus was reportedly the brainchild of Dutch businessman Ben Pon, an importer of Beetles to the Netherlands, who saw a market for a small bus and
in 1947 sketched out his concept. Volkswagen engineers further developed the idea and in March 1950, the vehicle, with its boxy, utilitarian shape and rear engine, went into production.
First Adopt-a-Highway sign goes up
On March 9, 1985, the first-ever Adopt-a-Highway sign is erected on Texas's Highway 69. The
highway was adopted by the Tyler Civitan Club, which committed to picking up trash along a designated two-mile stretch of the road.
Toyota sells 1 millionth hybrid in U.S.
The Toyota Motor Company announces on this day in 2009 that it has sold over 1 million
gas-electric hybrid vehicles in the U.S. under its six Toyota and Lexus brands. The sales were led by the Prius, the world´s first mass-market hybrid car, which was launched in Japan in October 1997
and introduced in America in July 2000.
Studebaker goes bankrupt
American automaker Studebaker, heavily in debt, goes into receivership. The company´s president,
Albert Erskine, resigned and later that year committed suicide. Studebaker eventually rebounded from its financial troubles, only to
Ferrari´s around-the-world relay stops in Los Angeles
On this day in 2007, an around-the-world relay celebrating Italian sports car maker Ferrari´s
60th anniversary passes through Los Angeles, California. The relay began earlier that year, on January 28, in Abu Dhabi and continued on through 50 countries including Saudi Arabia, China, Japan,
Australia, Mexico, America, Canada and Russia, before ending on June 23, 2007 at Ferrari headquarters in Maranello, Italy. Thousands of Ferrari owners and their cars participated at various points of
the relay, serving as symbolic bearers of a relay baton featuring 60 badges representing key innovations in the luxury automaker´s history.
Ford sells Jaguar and Land Rover to India´s Tata
The Ford Motor Company announces the sale of its Jaguar and Land Rover divisions to the Tata
Group, one of India´s oldest and largest business conglomerates, for some $2.3 billion--less than half of what Ford originally paid for the brands. The sale came at a time when Ford, along with much
of the rest of the auto industry, was experiencing a sales slump as a result of the global economic crisis.
*Historical Data Provided by History.com